How Em ranks local pros
Em is our own AI ranking engine. For every search it reads your job and each local pro’s record, and puts the 3 best fits first. Here is exactly what it looks at, and what it never looks at.
1. Only pros who do the job
Em reads what you typed and works out the exact job (a panel upgrade, not just “electrical”). If a pro lists their services and this job isn’t one of them, Em doesn’t rank them for it. Pros who haven’t listed services yet can still rank, below those who have.
2. What moves a pro up
- License, checkedThe license is on the state list for the trade. Expired or missing licenses are never ranked where the state requires one.
- Insurance on fileInsured through a date, with the certificate checked. No insurance on file ranks lower; it doesn’t hide the pro.
- Close to youDistance from your city to the pro’s base or service area.
- Reviews from completed jobsOnly reviews from customers who actually hired the pro through ExpertMarketplace count. Star rating and how many.
- ExperienceYears in business.
3. What never counts
Nobody can pay to be in Em’s top 3. Membership plans, Sponsored ads and anything else we sell never change Em’s picks. Sponsored offers are always labelled and shown separately.
4. The rest of the list
Tap “See all ranked” to see everyone else. EM network members you can contact here come first (Verified, then Pro, then Basic, then reviews), then every other licensed pro on the state list.
5. Pros who haven’t joined yet
If no EM network member does your job nearby, Em still picks 3 from the state license list, using only what the state record shows: the license, how far out it’s active, workers’ comp on file, and whether the pro is in your city. They’re labelled “Not in the EM network yet”, and you can’t contact them here until they join. When two pros tie, the order rotates daily so nobody is always first because of their name.
6. Em can be wrong
Em ranks on records, not on a visit to the job. Check the license and insurance yourself before you hire, and tell us if a pick looks off. We read every report.